Hammond Power Solutions (HPS) has unveiled a new brand identity, which represents a significant milestone for HPS as it enters a new era of opportunity and growth.

The development of the new brand involved evaluating the existing HPS brand identity while obtaining feedback from employees, customers, and partners, as well as analyzing the future of the company. The new brand identity includes a modernized logo, colour scheme, tagline, and updated company messaging. The future-focused tagline, “Energizing Our World”, emphasizes the company’s goal to be a leader in the electrification of our world by providing standard and custom power conversion solutions, while positively impacting social and environmental sustainability.

“Reflecting on our 100+ year history, the business has transformed dramatically in the way we go to market, the industries we sell to, the products we offer and how we recruit and retain employees”, stated David Kinsella, Chief Commercial Officer. “This is more than a rebrand, it’s an investment in our business, our people, and our future. This includes creating sales segments to support new and emerging markets, expanding our product solutions offerings, investing in systems, manufacturing, and design capabilities, and creating positive employee experiences”..

HPS reports that their focus on employees, customers and communities drives them to deliver global solutions for today’s challenges and tomorrow’s opportunities. The new brand identity reinforces this commitment.

Source: Hammond Power Solutions