SmartestEnergy Expands Global Footprint with €204M Acquisition of Factor Energia
UK-based energy company SmartestEnergy has completed the acquisition of an 85% stake in Spanish energy supplier Factor Energia S.A. for €204 million, marking a significant step in its international expansion strategy.
The deal strengthens SmartestEnergy’s presence in Iberia and Latin America, combining its global trading expertise with Factorenergia’s established retail business and customer base.
As part of the transaction, Factorenergia’s founder and CEO, Emilio Rousaud, will retain a 15% stake, remain in his leadership role, and join SmartestEnergy’s Group Executive Committee.
Factorenergia, headquartered in Barcelona, serves more than 300,000 residential and business customers and offers electricity, gas, and energy-related services such as solar installations, battery storage, and EV charging.
The acquisition brings together complementary capabilities. SmartestEnergy contributes 25 years of trading and risk management experience and a strong position in commercial and industrial energy markets, while Factorenergia adds retail innovation and regional market expertise.
Commenting on the deal, SmartestEnergy CEO Robert Groves said:
“The acquisition of Factorenergia is an important milestone for SmartestEnergy as we expand our global footprint.”
He added that the company sees “a close fit between our organisations… and our commitment to practical solutions that support the energy transition.”
From Factorenergia, Emilio Rousaud described the transaction as a growth opportunity, stating:
“This transaction marks a new chapter of growth and international ambition for Factorenergia.”
He added that the partnership provides “strategic support, sector expertise, and a shared commitment to sustainability.”
The acquisition is backed by Marubeni Corporation, SmartestEnergy’s parent company, and forms part of its broader strategy to expand its power and infrastructure services globally.
Factorenergia will continue to operate under its existing brand, with no immediate changes to customer services.
The deal reflects a wider trend in the energy sector, where companies are pursuing cross-border acquisitions to scale operations, expand into new markets, and support the transition to low-carbon energy systems.
Source: smartestenergy.com
